For

Before making a decision should weigh up the financial costs of the two routes. Then they'll have a clearer idea about how best to use the Profit Focus toolkit

We'll be exploring how can grow the profits of their . Not just by finding more but also the opportunities have to cut their costs to grow their 's profits.

Of course, we'll also be looking at how can grow their base of as is just as important to as any other.

So I repeat: Before making a decision should weigh up the financial costs of the two routes. Then they'll have a clearer idea about how best to use the Profit Focus toolkit

On a more developmental note, we'll look at executive coaching for , especially of in . As specialist consultants to we provide specialist training for . We also have a series of publications for specifically for .

So once again: Before making a decision should weigh up the financial costs of the two routes. Then they'll have a clearer idea about how best to use the Profit Focus toolkit

Going back to the issue of how to get more for your , you need to think about who is truly expert to help ? We'd like to propose that, as specialist consultants to , we are certainly well positioned to qualify for that title to some degree.

So that's why the article you're about to read is especially relevant for and in particular.

What's the message? Dare I spell it out one last time? Before making a decision should weigh up the financial costs of the two routes. Then they'll have a clearer idea about how best to use the Profit Focus toolkit

12 Mini Case-Studies:
Secret Low Cost Marketing Strategies That Work Like a Dream

Please remember that these case-studies are not about theory. They're about 12 real business people. People just like you. People who need to balance conflicting pressures of work and family. People with bills to pay and to keep happy. But there is one difference between all 12 of these people and you...

These 12 are already benefitting from using these strategies in their businesses. They're already enjoying a higher level of personal success. Greater rewards for less time and stress. And that's what I call working smarter. Just like you can. And that's exactly what I'd like to encourage you to do.

While you're reading the case studies, if at any point you decide you'd like to speak to someone about your own situation, please click on the "Get in Touch" tab in the top right hand corner of your screen.

You'll see how the 12 managers used the Profit Focus tools. And you'll see what a difference they made in their businesses. How the tools helped them identify and implement secret strategies to:
- accelerate their growth
- turbo-charge their sales
- and explode their profits

Maybe some of these strategies will be completely new to you. And maybe some you will have heard of, but thought they weren't relevant to you; Maybe because you just couldn't see how to make them work for you.

And maybe some you will have tried before. But they didn't work. Simply because you were missing a final part of the jigsaw:

"How to make them work for in particular?"

Well, you're not alone. Those are some problems the managers in these 12 case studies had to overcome. And Profit Focus helped them to join the dots. To get these strategies working to their full potential.

For now you're about to discover how Profit Focus can produce these exact same results for you.

But first, if you'd like to see how the Profit Focus tools have worked for some other people, please click here to see a brief case study.

We need to decide whether to get help with these tools from a specialist consultant, or whether to use them on a DIY basis. So we're comparing these two approaches with a brief cost-benefit analysis:

There are five factors should compare between the two approaches. On this page we're looking at part 1. But you can jump to any other part of the analysis with these links:
1) The financial investment
2) The time-cost investment
3) The financial return
4) The time delay from investment to return
5) The risk/reward factor

Cost Benefit Analysis
Part 1) Your Financial Investment

To hire a specialist consultant is, of course, going to cost money. And that's why many business managers initially think of doing things for themselves. Especially as any consultant worth his salt in this field is not going to be cheap.

But what you may not know, is that some consultants will work on a pay-for-performance basis. This means they are guaranteed to cost less than they make for you. If you decide to hire a consultant, I'll gladly show you how to find a consultant on these terms.

And business managers shouldn't expect the DIY approach to be free. They will need to cover the cost of training to use the tools. The training makes sure you don't harm your by wrongly applying the tools. We would be negligent to let business managers simply have the tools without this training.

This training is pretty much the same as the program your consultant will have already gone through. This means that, once you've passed the training, you too may be able to become a consultant, if you'd like.

Could you see yourself as a specialist consultant to ? Well, the downside is that specialist training for a well-paid consulting career is not cheap.

So what you need to weigh up here is this...

Will it cost more to get trained than to hire a consultant? And the answer is that training will most likely cost you more. It all depends on the terms you agree with your consultant. His daily rate and how much time you engage him for.

And like I explained earlier, it may well be possible for you to hire a consultant on a pay-for-performance basis. Which would make this route far safer, and easier on your cashflow.

For a trainee consultant the investment will pay back throughout his career. But is it worth making that same investment just to use the tools in your own ? That would be like a young man training to become a dentist, just to fix his own toothache. He would invest the same time and money as a professional dentist. But he would get a far smaller return on his investment.

To explore part 2 of the cost-benefit analysis, the time-cost factor, please click here.

But if you'd prefer to find out how you can get support from a consulant on very affordable pay-for-performance terms, then simply click here.